It's no secret that Blackout is being blackballed by some. Image-conscious radio is showing neither love nor air time to Britney Spears and her upcoming CD's hit, "Gimme More." (Yes, it's a hit: it's No. 3 on the Billboard Hot 100 chart almost solely due to digital downloads).
Yet there's a second victim: J.Lo. "Do it Well," the first single off of Jennifer Lopez's three-day-old English-language album Brave, is also being shunned by dance and Top 40 radio.
This raises a couple of issues for me. First, this is proof that radio can break and maintain a major music artist but can't kill one, at least in the short term (and especially if said artist has a reputation beyond that of just a musician). I mean, sheesh; Bruce Springsteen's Magic sold 335,000 copies in its first week with no airplay except on satellite radio, and I bet it goes platinum by early 2008 if not before. Second, radio may be at least as fickle, bloated and holier-than-thou as the major labels are. If people want to hear a song that's obviously doing at least decently -- for whatever reason and through whatever medium -- wouldn't they want to play it? Aren't they missing out on potential listeners (and, therefore, ratings points and ad revenue)?
Don't get me wrong: "Gimme More" is a horrible track, and though I haven't heard J.Lo's single yet, I'm betting that it's humdrum. But a critical part of a working capitalist economic model, even in the digital age, is giving people what they want, and radio appears to not be doing that. At least this week.